At NIRAT BY KRUPANSHI, we believe the most exquisite jewelry is not merely crafted from stones and gold—it is woven with the blessings, resilience, and quiet strength of the women who came before us.

For centuries, brand stories have been anchored in patriarchal traditions; we are here to shift that narrative. NIRAT is a sacred union of the "3 Devis" (Goddesses) who serve as my pillars, my teachers, and my foundation:


NI (Nita & Niranjana): Representing my mother and grandmother. My grandmother is the root of our grace and the keeper of tradition, while my mother provides the skilled hands that help bring every piece to life.

RAT (Ratna): Representing my mother-in-law, the voice of constant motivation and our digital cheerleader who inspires our growth.

This is more than a business; it is a shared labor of love. When you wear a piece from NIRAT, you touch the collective artistry of our family. From the intricate Purwai (stringing) performed by my mother and grandmother to my modern vision as a designer, every bead is set with perfection and purpose.

By Krupanshi is my promise of authenticity—blending ancient Kundan techniques with a contemporary soul. We don’t just sell jewelry; we celebrate the Goddess in every woman.